Fractional leadership
About
The first stages of a new program, product, or service are always the messiest and the hardest to work through, and it can be hard for staff to pivot from current work. I will engage on the initial execution and get it firmly established prior to handing off to a permanent staff member.
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Example 1: Product Leadership
With EdFuel, I engaged to develop the initial product vision and prototype, build internal product capacity, and engage a design and dev team aligned to their values and product needs.
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I embedded with the team as a fractional product lead so I could fully represent them with clients and contractors.
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During this time, I:
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Conducted deep user research
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Aligned the team on the problems to solve first and foremost, based in research
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Defined the user's ideal state and success metrics
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Led a design sprint to create the first team-aligned prototype
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Iteratively tested with users
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Defined the durable product strategy, based in user need, prototype performance, competitive & market analysis, and EdFuel's business model
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Engaged a design and dev partner to bring the product to life
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Partnered with design and dev to build, launch, and iterate
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Example 2: Strategy & Ops
With Women Innovators, I engaged as the initial Executive Director to implement the strategy & develop the internal capabilities needed for long-term durability. A 3-month pilot was defined with clear objectives and key results to align everyone to goals and success metrics.
During that pilot, I:
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Clearly defined W.IN’s theory of change and associated impact metrics;
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Baselined organizational impact metrics & started tracking for all events;
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Created, launched & analyzed the first community survey, establishing a snapshot of needs, perspectives, and desires across 100 beneficiaries & supporters;
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Established a 2-year programming roadmap & its associated operational needs;
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Quantified funding needed to support the roadmap and kicked off fundraising planning;
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Applied for 3 grants that would fully fund programming for the following year (decision pending at time of writing);
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Piloted new internal operational tools such as a PM tool & board member onboarding;
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Launched marketing initiatives with a community newsletter, agency engagement, and recruitment of a volunteer marketing committee.
This put W.IN on a solid footing to serve its full range of beneficiaries and activate around the theory of change.
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